Curriculum Vitae

2025 - 2026

Crypto Gaming Advisor & Content Writer/Editor

APMAL Ltd, Malta (Mondus Technologies, United Arab Emirates)

Advised on iGaming and crypto strategy, including content direction and market positioning. Planned, researched, and produced content across multiple projects and verticals. Supported content frameworks aligned with SEO, GEO, and acquisition goals. Contributed to strategic decision-making in emerging crypto gaming products.

2023 - 2024

iGaming and Crypto Writer

Freelance, Malta

Delivered high-volume, high-quality content for affiliate marketing platforms. Produced casino reviews, guides, and crypto-focused editorial content. Balanced SEO performance with editorial integrity in a competitive landscape. Worked across multiple brands, adapting tone and strategy per client.

2022

Crypto Content Writer

Game Lounge, Malta

Created crypto-focused content tailored for affiliate audiences. Edited and proofread third-party casino content to ensure accuracy and consistency. Supported content optimization and quality control processes.

2020 - 2021

iGaming Copywriter (Fractional)

GameArt, Malta

Produced marketing, editorial, and promotional content for online slot products. Wrote blogs, press releases, advertorials, and social media content. Contributed to brand messaging across multiple channels and audiences, Collaborated with product and marketing teams on campaign content.

2019 - 2021

Co-Founder and Editor-in-Chief (Fractional) 

Pentagon Digital (AYO.news), Malta

Co-founded and led a B2B iGaming and fintech news platform. Oversaw editorial strategy, content production, and publishing workflows. Wrote and edited industry news, analysis, and sponsored content. Managed content contributors and ensured consistent editorial standards.

2018 - 2019

iGaming Copy

NWM Marketing & Media, Malta

Created SEO-driven content for casino and sports betting affiliates. Planned and executed content aligned with acquisition strategies. Delivered landing pages, guides, and long-form content.

2016 - 2018

Casino and Sports Betting Copywriter 

Probe Investments, Malta

Produced CRM, email marketing, landing pages, and T&Cs content. Supported major brands including EnergyCasino, EnergyBet, LVBet, and BF Games. Created multi-channel content across marketing, corporate, and product teams.

2001 — 2003

Visual Communications

Kent Institute of Art and Design

1999 - 2001

 Art and Graphic Design

Dudley College